Wednesday, 20 February 2013

Canada caffeine contest

Rolling down street in RAV4
Free advertising. Does such a thing exist?
As a Realtor, our best free advertising is word-of-mouth.
Right now, everyone is chatting about the annual Roll Up The Rim promotion from Tim Horton’s. You could say it’s the No 1 topic in coffee shops.
As a Woodstock Realtor, the best news in this year’s cup of caffeine contest is the fact that 40 Toyota RAV4 SUVs are the first prize. The RAV4 is not only built in Canada, not only is it an Ontario vehicle, but the RAV4 is built in my hometown of Woodstock.
By visiting www.rolluptherimtowin.com I noticed that some of the secondary prizes were also attractive – 100 Mastercard pre-paid cards for $5,000 each, 1,000 Napoleon gourmet gas bbqs, and even 25,000 gift certificates to Timmies for $100 apiece.
Naturally, I’m pleased if I win an apple fritter, which is good for me, but Toyota is currently receiving immense publicity from coast-to-coast. I have no idea how the trade for advertising deal works between Horton’s and Toyota but it’s certainly win-win, especially in a year when the RAV4 model has undergone a few extensive changes in its look for the 2013 model, including converting the back gate into a lift-up hatch-like door.
The Timmies website notes the RAV4 vehicles available are all-wheel drive (AWD), 6-speed automatic, 4-cylinder efficient engine (ECO and sport modes available), audio system with Bluetooth and USB, heated front seats, dual zone heating controls, eight airbags, and the smart key system which includes a push button start.  
I sell houses and not cars, but I certainly sell Woodstock, and Toyota and the RAV4 is an easy sell.


Mark Schadenberg, sales rep
Royal LePage Triland Realty
(519) 537-1553
Discussion . . . Direction . . . Determination . . . Destination

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