Monday, 7 April 2014

Rochdale name becomes FirstOntario credit union this week

Local financial institution began in 1942
Massive technology (bank accounts, computer systems) turnover to take place this weekend

By Mark Schadenberg
Not that I would know, but all good pre-nuptial agreements take time to iron out the details. You know, like who is going to do the ironing and who is going to balance the cheque book.
Even though a Woodstock Sentinel-Review story last August noted that the Woodstock-based Rochdale Credit Union (www.rcu.com) was to be assimilated by FirstOntario Credit Union (www.firstontariocu.com) by the end of 2013, it appears the evolution is taking place now.
The story below describes the wealth power of First Ontario as compared to Rochdale. The local credit union was founded in 1942 and has over 6,000 members in Woodstock, Ingersoll, Norwich and Brantford.
FirstOntario is several multiples larger with more than 100,000 members.
This weekend – April 11-13 is the time frame for the complete technology switch to FirstOntario for soon-to-be 'former' Rochdale clientele
 There is a PDF link below that outlines the time frames, but essentially the branches will be closed and the letter to clients/members clearly states that membership needing use of an ATM, for example, must do so by 6 p.m. On Friday, April 11.
It's an end of an era. I remember in high school that Rochdale was my 'bank' and my branch was in the first block of Dundas east of VanSittart, right around 365 Dundas. It was a convenient location as I lived on Oxford Street, went to WCI, and was a regular across the street from Rochdale at Mel's Fish & Chips.
I'm sure this transition has been top-of-mind for current Rochdale customers, but it's been rather quiet in the local press.
Oxford's Rochdale locations:
Woodstock – 943 Dundas Street • Woodstock, Ontario N4S 1H2 • 519.539.4813
Ingersoll – 108 Thames Street South • Ingersoll, Ontario N5C 2T4 • 519.485.1270
Norwich – 48 Main Street West • Norwich, Ontario N0J 1P0 • 519.863.3401

August, 2013 Sentinel-Review Story
Rochdale Credit Union and FirstOntario Credit Union are working toward merging their operations by the end of 2013.
A memorandum of understanding has been signed by both credit unions,” said Kelly McGriffin, president and CEO of FirstOntario, about the proposal that was announced in a press release on August 12. “We are looking forward to this opportunity to expand our presence within the Oxford and Brant regions and welcome Rochdale's members to the FirstOntario family.”
The financial institutions' boards of directors have approved the transaction subject to finalizing due diligence activities and approval by Rochdale's membership in the fall.
The deal would see all Rochdale and FirstOntario branches remain open, operating under the FirstOntario Credit Union banner.
The organizations said no job cuts are planned as a result of the merger.
Managing funds of about $4 billion, the combined organization would serve approximately 100,000 members through 27 branch offices.
Rochdale and FirstOntario have already been working together cooperatively for a number of years and it is through these interactions that we found a striking similarity in our cultures and approach to member service,” said Nigel Millington, CEO of Rochdale Credit Union. “As we continued to cooperate, we also identified a wide range of areas where combining our services would be a significant benefit to all members leading to formal discussions about a potential merger.”
Once the merger is complete, FirstOntario will be one of the largest credit unions in Ontario, Millington said.
It'll be in the top three or four in the province,” he said.
Carey Smith, FirstOntario board chair, said both organizations have a people first culture and are focused on providing exceptional member experience.
We take our social responsibility seriously and are dedicated to supporting organizations within our local communities,” Smith said. “Both credit unions see that combining our operations will afford our members an increased branch and bank machine network, access to more financial products and enhanced services.”
Founded in 1942, Rochdale Credit Union has about $190 million in funds under management and serves 6,500 members at branches in Woodstock, Ingersoll, Norwich and Brantford.
FirstOntario Credit Union manages more than $3.6 billion in funds and serves about 90,000 members at 23 branches in 13 communities in Hamilton, Halton, Niagara, Haldimand/Norfolk and Oxford.
Both organizations share strong core values that focus on member and community service and will be strengthened by this combination,” said Jake Feyen, Rochdale board chair.


Links to a FirstOntario PDF statement:

Mark Schadenberg, Sales Representative
Senior Real Estate Specialist (SRES designation)
Royal LePage Triland Realty
757 Dundas St, Woodstock
www.wesellwoodstock.com
(519) 537-1553, cell or text
Email: mschadenberg@rogers.com
Twitter: markroyallepage
Facebook: Mark Schadenberg, Royal LePage Triland

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