Working in progress to put up 'Sold' sign
A thorough marketing plan is basically covering all the bases or identifying all the checkpoints.
The end of the plan in real estate is a 'Sold' sign. The best way to attain that is to price your house properly as it will only sell for so much. However, to optimize the sale amount, there are many tasks to get from Point 'A' to Point 'Sale' -- a game plan.
Discussion . . . Direction . . . Determination . . . Destination
1. The 'for sale' sign works 24/7.
2. Never under-estimate the power of Multiple Listing Service and internet. Stats indicate 85% of home buyers are introduced to the house they will buy or the agent they will work with, through internet, mostly www.realtor.ca.
3. The Royal LePage brand is automatic credibility
4. Complete full market analysis on home, describing effective and actual age, recent sales, etc.
5. Market house through personal website of marksells.ca, including several photos (as permitted by vendor).
6. Advertise additionally on company internet (wesellwoodstock.com, royallepagetriland.com, royallepage.ca) with interior and exterior photos, a 'stitched-pictures' virtual reality tour, and a 'web commercial' slide show.
7. Promote through Social Media: Facebook, Twitter (markroyallepage) & Blog (markroyallepage.blogspot.com).
8. Thorough description of home in my email newsletter which currently is sent to about 300 people.
9. Place ad on Kijiji site. Again, we're covering all the bases.
10. Conduct open houses at least once every 3 weekends. No matter price range or location, open houses also gain extra awareness through ads and notation on realtor.ca. A lot of out-of-town people are wandering every weekend around Woodstock.
11. Advertise consistent basis in Oxford Review. Rotation is minimum alternating weeks. Despite my commission split with office -- I am required to pay for these ads.
12. Agents’ MLS tour (Wednesday morning) of new listings. Active agents with active buyers preview the property.
13. Produce flyers (New Listing) delivered in mailboxes in same school zone and/or neighbourhood. Someone nearby may know a possible buyer. These 'postcards' produced by myself but our office does have an in-house marketing dept.
14. Report on results of showings as conducted by the various sales reps.
15. Market updates as competition changes - homes are listed, others adjust asking price, and some sell.
16. Qualifying buyers. Not possible at an open house, but other showings by myself would only be to qualified buyers. Triland has an in-house mortgage broker as part Dominion Lending Services.
17. Always willing to assist with finding contractors, small chores like recycling, and opening up house for out-of-town agents. Lockboxes are very common now with out-of-town Realtors selling in our market.
18. Represent you on all matters relating to offer, especially negotiating and attending formal home inspections.
19. Process successful offer through our office by distributing paper work to lawyers and others.
20. I am active in community -- not just asking for money from community. Current chair of Woodstock Recreation Advisory Committee, member of Lions Club, and organizing committee for Cancer Society's Relay For Life, I continue to give back to community I enjoy living in. In turn, this involvement does supply sales leads.
Call me anytime at: (519) 537-1553.
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