Attracting new residents from GTA at fall home show
By
Mark Schadenberg
TILLSONBURG
– There are many reasons to reside in Oxford County, and in particular the Town
of Tillsonburg, just ask the mayor.
The
town’s mayor, John Lessif (pictured), is so convinced about the importance of promoting
Tillsonburg as a place to call home, he attended a large home trade show in
Toronto to promote the community at the south end of Oxford.
While
Woodstock, K-W, Brantford, London and even Strathroy can brag about convenient locations
along the 401 - 402 - 403 corridor in southern Ontario, many communities do not
share that advantage. St. Thomas, Stratford, Simcoe and certainly Tillsonburg
are just four of many locales who must attract residents and industry by
promoting itself differently.
Tillsonburg,
for example, is bringing back it’s outdoor New Year’s Eve party (see Tillsonburg News link).
With
the cost-of-living so much lower in Tillsonburg versus the GTA, Lessif and
other Tillsonburg promoters attended the International Fall Home Show (Nov 7 –
10) in Toronto and from their kiosk literally handed out 'Discover Tillsonburg'
post cards.
“There are a lot of people who are looking to make a
lifestyle change and we want Tillsonburg to be on their radar. It’s all about
raising awareness,” said town businessperson Dominic Bradley (See: www.baldwinplace.ca
– an adult lifestyle neighbourhood).
Colleen
Pepper – Tillsonburg’s marketing and partnerships officer notes (Link: in the
Tillsonburg News story) that the community has been gradually building up its marketing
campaign, including much more than simple brochures and post cards.
“A lot of our time this year has been spent on
creating tools that we can use over the next several years. We started 2013
without much in our marketing arsenal. Thanks to the combined contributions of
the Town and our builder partners, we now have a beautiful new booth, signs,
banners, and the consistent messaging we need to be successful in a competitive
marketplace.”
I agree. While I reside in Woodstock, Tillsonburg would be a good choice for anyone to call home.
LINKS:
Specializing is residential re-sale in Woodstock and anywhere
in Oxford County, and with 14 years full-time experience.
Mark
Schadenberg, Sales Representative
Royal
LePage Triland Realty
757 Dundas
St, Woodstock
www.wesellwoodstock.com
(519) 537-1553,
cell or text
Email:
mschadenberg@rogers.com
Twitter:
markroyallepage
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